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On December 4, 2017     

What is a CRM and why do you need it for your business

 CRM. You might have heard this word before and you might already know it stands for Customer Relationship Management. But, concretely speaking, what is CRM and why do you need it?   A simple definition Customers Relationship Management is a technology that helps businesses to manage their relati…

On November 16, 2017     

Why your small business should care about having a good website design

 Are you a small business with limited resources and focused on ROI? Did you allocate a good budget for a good website design? If your answer to the last question is no, don’t worry, you are not alone. However, it is important that you start thinking about how to reverse this trend. Because having a…

On November 14, 2017     

Is your website ready for Cyber Monday? Holiday marketing tips for 2017

 Did you know that Cyber Monday 2016 beat all the U.S. e-commerce records? According to Adobe Digital Insights, people spent $ 3.45 billion on that day alone. That’s not all: the entire Black Friday-Cyber Monday weekend expenditure was around $ 9.36 billion. And all forecasts are saying this year is…

On May 8, 2017     

Technology, Media and Logistics

Think of a product or a service you offer and ask yourself, how much more successful could that product or service be if it interfaces with technology, media and logistics? If you had technology that could showcase and sell that product or service to anyone, anywhere at any time. If you used the med…

On March 1, 2017     

Marketing Technology and Small Business

Marketing Technology and Small Business Have you noticed how technology is being integrated with everything these days? This has created new trends and even terms many of us have never seen before.  Adtech, Edtech, Fintech, Medtech, Foodtech, you get the message by now.  Martech is no exception a…

On January 20, 2017     

How much content do you really need on your website?

A Start-Up recently asked us about the type of content that should be added to a website. It's a question that many small business owners don't think about as much. In fact, almost all entrepreneurs and small business owners know that having presence online is necessary even so today than before. Ho…

On January 9, 2017     

An accurate customer view via CRM

Sometime ago, last year to be exact we wrote an article about CRM 101 – the basics. If you haven’t read it yet you may do so here. In the article, we concluded that the best way to tell when to begin using a Customer Relations Management (CRM) System is when you don’t have a clear view of your cust…

On June 1, 2016     

How to execute email marketing for your business

Doing email marketing can be simple, fun and of course effective and affordable. Email marketing is not about preparing a flyer or artwork and send it to the most persons you can.  Email marketing is about cultivating and building relationships with your customers. Learning how to do your own email …

On April 22, 2016     

Content Writing 101 – The Basics

“While successful content writers seem to have an enviable life -they work from home, make their own schedules and work as much or as little as they please-, the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, …

On April 22, 2016     

SEO (Search Engine Optimization) 101 – The Basics

“SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience”. Wikipedia   Search Engine Optimization or SEO in short, is a set of rules that can be followed by websi…

On April 22, 2016     

Web Hosting 101 – The Basics

“The highest number of websites to be available online is 1 billion; this happened in 2014, but the number eventually declined and is expected to be achievable again by mid 2016”. Hosting Facts   There are currently 966 million websites in the world today. Quite a lot, right? Free Servers states …

On April 22, 2016     

Domain Names 101 – The Basics

“Choosing a domain name is important in establishing a business’s online presence, and making the right choice is not entirely obvious. Caution is advised. As in real estate, location matters, and it’s essential to check out the neighborhood before buying in.” Roger Kay (Contributor at Forbes)   …

On April 22, 2016     

Web Design 101 – The Basics

web site (website) A collection of files, grouped under a specific domain name and published on the Internet. Webdesigndictionary.com   Many people are speaking of web design and its importance for small businesses. It doesn’t happen by chance. Somehow everyone is related to websites in 21st cen…

On February 22, 2016     

Online Surveys 101 - The Basics

“The Internet is a vast virtual world that connects all kinds of people from around the globe. For this reason, a survey that requires a hundred or more respondents can be conducted faster via the internet.” Explorable.com   As Techopedia.com defines it, an online survey is a questionnaire that t…

On February 19, 2016     

Graphic Design 101 – The Basics

“Every passing year, we experience a fresh set of changes happening in the world of graphic designs. This is because of the intense competition in the $36 billion industry.” Akash Kumar Blogger, digital marketing expert   A graphic designer is someone who creates visual concepts, by hand or by u…

On February 18, 2016     

Social Media Marketing 101 - The Basics

“Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion”. Jayson DeMers Forbes contributor   Social media marketing (SMM) is a form of web marketing that uses social networking websites as…

On February 1, 2016     

CRM (Customer Relationship Management) 101 - The Basics

  “At the heart of a CRM strategy is the customer. In the CRM approach, all of the company’s activities are geared towards the customer. The aim is to increase customer satisfaction and thereby strengthen customer loyalty”. Smart CRM   CRM stands for Customer Relationship Management. It is a s…

On February 1, 2016     

Web Marketing & Pay-Per-Click 101 - The Basics

  “The internet is unique in that it can communicate with the user in an interactive way whilst at the same being able to elicit responses directly”. DJS Research Full service market research agency   Most businesses today have developed some kind of online presence. Free templates make it si…

On January 27, 2016     

5 Tips to Build a Great Website (or Maybe the Best One)

Every single business needs a website as much as it needs a chief or employees to keep going. Period. There are five topics which you should work on if you want to build a great website for your customers. First of all, start by thinking of your website as a quite powerful window where you can get t…

On January 27, 2016     

Names and Names

How many people is rejected because of their names? Not only children at school, but adult people. Human relationships are partly determined by people’s names. You’re not going to talk to someone who doesn’t have a name. Names, therefore, are codes. Sometimes they’re beautiful, sometimes they’re rea…

On January 14, 2016     

Email Marketing 101 – The Basics

“Email marketing lends itself to automation, and anytime you automate something you end up saving a lot of time”. Chloe Mason Gray Digital marketer, writer   According to a survey that Sales Force conducted recently, 91% of US consumers use email every day. Another interesting number that they…

On January 8, 2016     

What Is Drop-Shipping?

drop-ship verb    \dräp-ship\ to ship (goods) from a manufacturer or wholesaler directly to a customer instead of to the retailer who took the order. Merriam-Webster Dictionary   “Drop-shipping” is a renowned term among many small businesses. This article describes drop-shipping and its benef…

On January 4, 2016     

How to Start Your Content Marketing Strategy

“Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy”. Jay Baer …

On December 2, 2015     

Social Media for Small Business: 3 items to consider

“The secret to social media success isn’t in talking – it’s in listening” Dave Kerpen (Best-selling author and speaker)   Besides having a great website, small businesses need to have an actual presence inside social media, they need to be aware of what the customers are into. The right tools ar…

On September 14, 2015     

To Be Online

Modernism. Post-modernism. 21st century has proved that even when we know that the real is not the virtual, they’re both pretty close to each other, mostly when it comes to small businesses and its development. I just used the word “Mostly” without exaggerating. A small business is conceived as a s…

On April 1, 2015     

4 Ways To Increase Your Sales Using Mobile This Holiday Season

With the holiday shopping season, fast approaching, marketers are already gearing up for what’s certainly one of the most wonderful times of the year for businesses. Now, more than ever, our smartphones are our lifelines – especially during the holiday season. With each new day comes a new operating…

On February 18, 2015     

eCommerce Explained: Six Ways to Better Understand E-commerce

Unless you've been living under a rock for the last few years, you have probably heard about ecommerce. And you probably heard about it from several different angles. Still, you may feel like you don't understand e-commerce at all. What is all the hype about? Why the huge valuations? And most import…

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