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On December 4, 2017     

What is a CRM and why do you need it for your business

 CRM. You might have heard this word before and you might already know it stands for Customer Relationship Management. But, concretely speaking, what is CRM and why do you need it?   A simple definition Customers Relationship Management is a technology that helps businesses to manage their relati…

On November 16, 2017     

Why your small business should care about having a good website design

 Are you a small business with limited resources and focused on ROI? Did you allocate a good budget for a good website design? If your answer to the last question is no, don’t worry, you are not alone. However, it is important that you start thinking about how to reverse this trend. Because having a…

On March 1, 2017     

Marketing Technology and Small Business

Marketing Technology and Small Business Have you noticed how technology is being integrated with everything these days? This has created new trends and even terms many of us have never seen before.  Adtech, Edtech, Fintech, Medtech, Foodtech, you get the message by now.  Martech is no exception a…

On June 1, 2016     

How to execute email marketing for your business

Doing email marketing can be simple, fun and of course effective and affordable. Email marketing is not about preparing a flyer or artwork and send it to the most persons you can.  Email marketing is about cultivating and building relationships with your customers. Learning how to do your own email …

On April 22, 2016     

SEO (Search Engine Optimization) 101 – The Basics

“SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience”. Wikipedia   Search Engine Optimization or SEO in short, is a set of rules that can be followed by websi…

On February 18, 2016     

Social Media Marketing 101 - The Basics

“Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion”. Jayson DeMers Forbes contributor   Social media marketing (SMM) is a form of web marketing that uses social networking websites as…

On February 1, 2016     

Web Marketing & Pay-Per-Click 101 - The Basics

  “The internet is unique in that it can communicate with the user in an interactive way whilst at the same being able to elicit responses directly”. DJS Research Full service market research agency   Most businesses today have developed some kind of online presence. Free templates make it si…

On January 27, 2016     

Names and Names

How many people is rejected because of their names? Not only children at school, but adult people. Human relationships are partly determined by people’s names. You’re not going to talk to someone who doesn’t have a name. Names, therefore, are codes. Sometimes they’re beautiful, sometimes they’re rea…

On January 14, 2016     

Email Marketing 101 – The Basics

“Email marketing lends itself to automation, and anytime you automate something you end up saving a lot of time”. Chloe Mason Gray Digital marketer, writer   According to a survey that Sales Force conducted recently, 91% of US consumers use email every day. Another interesting number that they…

On January 4, 2016     

How to Start Your Content Marketing Strategy

“Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy”. Jay Baer …

On December 2, 2015     

Social Media for Small Business: 3 items to consider

“The secret to social media success isn’t in talking – it’s in listening” Dave Kerpen (Best-selling author and speaker)   Besides having a great website, small businesses need to have an actual presence inside social media, they need to be aware of what the customers are into. The right tools ar…

On September 14, 2015     

To Be Online

Modernism. Post-modernism. 21st century has proved that even when we know that the real is not the virtual, they’re both pretty close to each other, mostly when it comes to small businesses and its development. I just used the word “Mostly” without exaggerating. A small business is conceived as a s…

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