Home > USA > Blog > eMarketing > Why your small business should care about having a good website design
On November 16, 2017
Are you a small business with limited resources and focused on ROI? Did you allocate a good budget for a good website design? If your answer to the last question is no, don’t worry, you are not alone. However, it is important that you start thinking about how to reverse this trend. Because having a good design will make you stand out while providing a better image of your brand and, ultimately, increase your revenues.
First impression counts
They say making a good first impression is a one-shot opportunity. Potential new customers will first see your website, your logo or email signature and base their judgement on it. If your design is poor, they might think your company is not really worthy. No matter how good your product is, people’s focus will be on the first impression they got and they will leave the page before they can even find out information on what you do. A high-quality design, on the other hand, will give you credibility and will make the visitors want to explore your website or read your email thoroughly.
So, first of all, know who your target audience is and create something that appeals to them.
Then, find the most valuable information for them and put it up front. Finally, think at the most important action you want them to take and make it easily to access.
Their attention is limited, try to capture it right away with a compelling visual information.
Design is storytelling
The right visual can vehicle a message, even if who sees it has never heard about the brand before. Good images, colours and fonts, can already evoke something in your customers’ minds, that will make them feel more comfortable in doing business with you. Think at the feelings you want to vehicle with your messages and hire a professional to create the branding that will do so.
The internet is fast and no longer text-centric. People won’t spend too much time reading a lot of information, so it’s best to provide them with an engaging image or video that can tell the same story in a quicker, more concise and memorable way.
Don’t compromise with a cheaper and lower quality version, get a professional who has the skills to make you stand out from the competition.
A consistent branding will make your company memorable
Your image needs to be consistent with the message you want to vehicle across multiple channels. Whether someone visits your website or reads your brochure, they shouldn’t find any difference in the visual messaging. A professional will create the right design to provide the same brand experience through multiple tools.
Being consistent helps the business become more memorable in the customers’ minds, as they can immediately recognize it. On the other hand, it also makes you look more professional and, therefore, more trustworthy.
This does not mean that your brand should just be a simple set of graphical elements: try to give it a more variegated identity. Like with people we get more easily bored of the brands with a flat personality as opposed to more multifaceted and engaging ones. Think at the qualities that make you stand out and let them drive the professional designer in charge of your branding.
Good website design will drive conversions
A good website design is not just pretty, it is also functional and user friendly. Having a flashy website is not enough: you have to make sure it is effective and your visitors can easily take action. People should not just get on your home page, they should also be able to find the right section they were looking for. Again, it is very important to know your target audience and make sure you create everything according to what appeals to them.
Also, think at what do you want the users to do on your page. Buy a product? Subscribe to a newsletter? Follow you on social media? This message should be very clear and you should provide an easy way for them to do so.
There are professionals out there who specialize in user experience. They can drive your conversions from the right design: by putting the right button at the right place more people will do what you want them to.
Having a clean and functional design will also give the impression that using your product will be a smooth and pleasant experience. The image of the company somehow reflects the perception of how it will be to use its product or service.
It will make you save money in the long run
If you don’t take graphic design seriously and decide for a cheaper lower version, sooner or later you will need to rebrand and redo the entire design from scratch. This will easily cost you more money and, for sure, more time. In addition, all those changes will create confusion among your customers, making your company less recognizable and, therefore, less memorable.
If, on the other hand, you choose a high-quality design, it will last much longer and completely pay off in the long run. Hiring a qualified professional is definitely worthy. After all, like David Ogilvy said, “Pay people peanuts and you will get monkeys”.
Did we convince you that a good website design can make the difference for your business? If you’re still unsure on how to implement it, don’t worry, the Mi Group has you covered. We recently created the Graphic Media Unit, a new website entirely dedicated to design related projects. Whatever idea or concept you have for your brand, we’ll make sure to make it reality. In the most effective way.
The GMU services include:
To provide one-stop mobile, internet and logistic technology solutions to SMEs across the Caribbean and Latin American region.Learn more
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