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CRM (Customer Relationship Management) 101 - The Basics

CRM (Customer Relationship Management) 101 – The Basics

“At the heart of a CRM strategy is the customer. In the CRM approach, all of the company’s activities are geared towards the customer. The aim is to increase customer satisfaction and thereby strengthen customer loyalty”. Smart CRM CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers’ needs […]

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