Digital Marketing Tools

Digital Marketing Trends Your Business Needs to be Aware of in 2022

We’re now in the early weeks of 2022 and with a new year comes new trends, especially online. In the internet world, trends appear and disappear quickly, which means businesses have to stay on their toes if they want to maintain a strong digital personality. These days, it’s almost impossible to run and market a …

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Value of Data Analytics in Businesses

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Today, data analytics is a powerful marketing tool for businesses. Data analytics is the field of research that converts raw data into insights. With just a few clicks, you can access an endless amount of information of all kinds. Entrepreneurs can use this to collect data for …

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Customer Persona: What It Is and Why You Need It

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re …

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3 Digital Marketing Areas Every Small Business Must Have

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Your small business cannot survive without digital marketing best practices. Given that 81 percent of shoppers do online research before making a purchase, you don’t want to be left behind. As a small business owner, you likely have your plate full and may be overwhelmed when it …

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Using Marketing Automation to Grow Your Business

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Using Marketing Automation to Grow Your Business Large portions of an entrepreneur’s days are spent handling tedious and repetitive tasks that help keep the business functioning but don’t necessarily contribute to company growth. While your energy would be better spent working on projects that help you inch …

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