eMarketing

6 Easy Ways to Improve Productivity in the Workplace

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Your employees are your most valuable business asset. If you treat them well, they’ll be hardworking and loyal. Without them, you don’t have a business.  This article originally appeared on the FOCUS blog. Managers and business owners often wonder how best to improve employee productivity, and for good reason. …

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Understanding the Customer’s Journey and Its Impact on Conversion

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] The ultimate goal of marketing for any small business is to turn prospects and leads into paying customers. As with most things in life, there’s a right way and a wrong way to achieve this goal. The wrong way to go about it is throwing together a marketing strategy …

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Customer Persona: What It Is and Why You Need It

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re …

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Using Marketing Automation to Grow Your Business

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Using Marketing Automation to Grow Your Business Large portions of an entrepreneur’s days are spent handling tedious and repetitive tasks that help keep the business functioning but don’t necessarily contribute to company growth. While your energy would be better spent working on projects that help you inch …

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Marketing Technology and Small Business

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Have you noticed how technology is being integrated with everything these days? This has created new trends and even terms many of us have never seen before. Adtech, Edtech, Fintech, Medtech, Foodtech, you get the message by now. Martech is no exception as I like to view …

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How to execute email marketing for your business

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] Doing email marketing can be simple, fun and of course effective and affordable. Email marketing is not about preparing a flyer or artwork and send it to the most persons you can. Email marketing is about cultivating and building relationships with your customers. Learning how to do …

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SEO (Search Engine Optimization) 101 – The Basics

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] “SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience”. Wikipedia Search Engine Optimization or SEO in short, is a set of rules that can be followed …

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Social Media Marketing 101 – The Basics

[wl_row ][wl_column column=”12″][wl_text_html margin_notebook_deprecator=”1″ margin_tablet_landscape_deprecator=”1″ margin_tablet_deprecator=”1″ margin_mobile_deprecator=”1″ scroll_delay=”300″] “Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion”. Jayson DeMers Forbes contributor Social media marketing (SMM) is a form of web marketing that uses social networking …

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