Case Study / Colina
Centralizing data analytics is instrumental in achieving data efficiency and making smarter decisions driven by the data. The client wanted a single source of truth to guide their decision making.

INTRODUCTION

Colina is a diversified financial services company that provides domestic and international life and health insurance, mortgage lending and investments to residential and commercial clients.

After struggling to understand Google Analytics and attempting to pull data from various places, they had a difficult time piecing everything together. They were seeking a partner who could help them identify a single source of truth.

IMPLEMENTATION

Our data analytics team built a custom data dashboard that connects multiple data sources and visualizes the data in a single location. The data is uniquely organized around what’s most important for the client such as funnel, keywords, engagements and goal conversion

SERVICES PROVIDED

• Data Analytics
• Data Interpretation
• Strategy Recommendation

TOOLS

Google Data Studio

RESULTS

The client was able to save time by reviewing data in a single place. They benefited from having an analyst provide insights on the data and craft strategies for improvement