Your small business cannot survive without digital marketing best practices. Given that 81 percent of shoppers do online research before making a purchase, you don’t want to be left behind. As a small business owner, you likely have your plate full and may be overwhelmed when it comes to marketing.
If you want to get started with digital marketing but don’t know where to start, don’t worry. Here are the top 3 digital marketing and best practices to use for your small business.
Social media marketing
Your potential customers are spending most of their time on social media. Social media may seem like a tool to socialize and connect, but it can be beneficial for your business as well. You can use social media to engage with potential customers, increase your domain authority, and improve search engine rankings.
88 percent of small businesses use social media marketing. Social media is a functional aspect of many businesses. With social media marketing, it’s easy to get your marketing campaign started. All you need is a solid social media marketing strategy. Integrating social media into your business is not easy. There are different types of media used, and it depends on son your business. Here are the top social media platforms and the best practices for each.
There are two billion people who use Facebook daily. Facebook can be an excellent place to market your small business. If you want to succeed in using Facebook, you have to step up your game because there are 90% of businesses using the social media platform.
To be successful using Facebook, you first have to understand your target audience. The people who use Facebook are aged 18-29. If your business caters to that age range, then Facebook is a good choice. The best practices you can use on Facebook include being approachable, being organized, and being creative. You’ll see results when you publish posts regularly and interact with your customers.
You may not think of using Instagram to market your business, but it’s one of the effective digital marketing tools. Instagram has a casual and friendly culture that makes it an excellent place for brands to interact with their customers. There are numerous business tools on Instagram that you can use. The best practice to use on Instagram is to post often, and use hashtags. Hashtags will help people find your business on Instagram.
Twitter is an ideal place for your small business because the monthly users are in the 300 million range. When marketing on Twitter, you should start by developing your voice. You have to find the voice that aligns with your brand’s values and mission. Help people recognize your brand by posting consistently. You can also use hashtags to help people find your business.
Converting your website traffic into leads is not a guarantee that they are ready to buy. You have to stay top of mind of your customer and bring them closer to making a purchasing decision. Email marketing is a crucial tool in marketing. It’s an easy and free way to communicate with new and existing customers. Once you invest in an email marketing tool, you can experiment by sending out newsletters.
91 percent of people like to get promotional emails from the company they are doing business with. Send newsletters to let people know what they’ll get but don’t spam your potential customers by sending an email twice a day. You should send email newsletters once a week to strengthen your brand voice and reinforce your credibility.
A professional website is a vital asset for any small business. It’s on your website where you show what you offer, who you are, where you are, and ways your customers can reach you. You can use your website to convert traffic. Or better still generate organic traffic by blogging. Blogging can position you as a thought leader. You can publish once a week to increase your website’s visibility.
If you follow the best digital marketing strategies, your small business will grow bigger and bigger. Don’t waste any time, contact us to start your digital marketing campaign.