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Digital Marketing Trends Your Business

Digital Marketing Trends Your Business Needs to be Aware of in 2022

We’re now in the early weeks of 2022 and with a new year comes new trends, especially online. In the internet world, trends appear and disappear quickly, which means businesses have to stay on their toes if they want to maintain a strong digital personality. These days, it’s almost impossible to run and market a […]

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Understanding the Customer's Journey and Its Impact on Conversion

Understanding the Customer’s Journey and Its Impact on Conversion

The ultimate goal of marketing for any small business is to turn prospects and leads into paying customers. As with most things in life, there’s a right way and a wrong way to achieve this goal. The wrong way to go about it is throwing together a marketing strategy based on guesswork and “gut feelings,” trying to

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Using Marketing Automation to Grow Your Business

Using Marketing Automation to Grow Your Business

Using Marketing Automation to Grow Your Business Large portions of an entrepreneur’s days are spent handling tedious and repetitive tasks that help keep the business functioning but don’t necessarily contribute to company growth. While your energy would be better spent working on projects that help you inch closer to your business objectives, you may not

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