eMarketing

6 Easy Ways to Improve Productivity

6 Easy Ways to Improve Productivity in the Workplace

Your employees are your most valuable business asset. If you treat them well, they’ll be hardworking and loyal. Without them, you don’t have a business.  This article originally appeared on the FOCUS blog. Managers and business owners often wonder how best to improve employee productivity, and for good reason. According to Gallup, companies that can double the number …

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Understanding the Customer's Journey and Its Impact on Conversion

Understanding the Customer’s Journey and Its Impact on Conversion

The ultimate goal of marketing for any small business is to turn prospects and leads into paying customers. As with most things in life, there’s a right way and a wrong way to achieve this goal. The wrong way to go about it is throwing together a marketing strategy based on guesswork and “gut feelings,” trying to …

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Using Marketing Automation to Grow Your Business

Using Marketing Automation to Grow Your Business

Using Marketing Automation to Grow Your Business Large portions of an entrepreneur’s days are spent handling tedious and repetitive tasks that help keep the business functioning but don’t necessarily contribute to company growth. While your energy would be better spent working on projects that help you inch closer to your business objectives, you may not …

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SEO (Search Engine Optimization) 101 – The Basics

SEO (Search Engine Optimization) 101 – The Basics

“SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience”. Wikipedia Search Engine Optimization or SEO in short, is a set of rules that can be followed by website owners to optimize their websites for …

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