As we look ahead to 2023, it’s clear that digital infrastructure will continue to play a critical role in supporting the ever-growing demands of the digital economy. From cloud computing and data centers to networking and cybersecurity, these technologies will be vital in enabling businesses to operate efficiently and effectively in the digital world. One […]
Digital Infrastructure in 2023: A Comprehensive Overview Read More »
Your employees are your most valuable business asset. If you treat them well, they’ll be hardworking and loyal. Without them, you don’t have a business. This article originally appeared on the FOCUS blog. Managers and business owners often wonder how best to improve employee productivity, and for good reason. According to Gallup, companies that can double the number
6 Easy Ways to Improve Productivity in the Workplace Read More »
The ultimate goal of marketing for any small business is to turn prospects and leads into paying customers. As with most things in life, there’s a right way and a wrong way to achieve this goal. The wrong way to go about it is throwing together a marketing strategy based on guesswork and “gut feelings,” trying to
Understanding the Customer’s Journey and Its Impact on Conversion Read More »
In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re looking for, and how they can help. They
Customer Persona: What It Is and Why You Need It Read More »
Using Marketing Automation to Grow Your Business Large portions of an entrepreneur’s days are spent handling tedious and repetitive tasks that help keep the business functioning but don’t necessarily contribute to company growth. While your energy would be better spent working on projects that help you inch closer to your business objectives, you may not
Using Marketing Automation to Grow Your Business Read More »
You might have heard this word before and you might already know it stands for Customer Relationship Management…
What is a CRM and why do you need it for your business Read More »
Are you a small business with limited resources and focused on ROI? Did you allocate a good budget for a good website design? …
Why your small business should care about having a good website design Read More »
Have you noticed how technology is being integrated with everything these days? This has created new trends and even terms many of us have never seen before. AdTech, EdTech, Fintech, Medtech, Foodtech, you get the message by now. Martech is no exception as I like to view it as the integrator of all these blended
Marketing Technology and Small Business Read More »
Doing email marketing can be simple, fun and of course effective and affordable. Email marketing is not about preparing a flyer or artwork and send it to the most persons you can. Email marketing is about cultivating and building relationships with your customers. Learning how to do your own email is often an asset to
How to execute email marketing for your business Read More »
“SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience”. Wikipedia Search Engine Optimization or SEO in short, is a set of rules that can be followed by website owners to optimize their websites for
SEO (Search Engine Optimization) 101 – The Basics Read More »
