Domain Names 101 – The Basics

Domain Names 101 – The Basics

“Choosing a domain name is important in establishing a business’s online presence, and making the right choice is not entirely obvious. Caution is advised. As in real estate, location matters, and it’s essential to check out the neighborhood before buying in.”

Roger Kay
(Contributor at Forbes)

As Webopedia defines them, domain names are used to identify particular webpages. For example, in the URL, the domain name is Every domain name has a suffix that indicates which Top Level Domain (TLD) it belongs to:

  • com – Commercial business
  • gov – Government agencies
  • edu – Educational institutions
  • net – Network organizations
  • org – Organizations (nonprofit)

Hosting Facts found out that there are currently 123.78 million registered .com domain names, making the .com TLD the top domain name extension. Also, the average sales price of domain names transacted through Escrow has appreciated 7.3% per year since 2001 to 2016.

Whenever you visit a website, the domain name appears in the address bar of the web browser. Some domain names end with a country code, such as .bs (Bahamas) or .co (Colombia). Domain names are relatively cheap to register, though they must be renewed every year or every few years. The good news is that anyone can register a domain name, so you can purchase a unique domain name for your blog or website. The bad news is that nearly all domain names with common words have already been registered. Therefore, if you want to register a custom domain name, you may need to think of a creative variation. Once you decide on a domain name and register it, the name is yours until you stop renewing it. When the renewal period expires, the domain name becomes available for others to purchase.

The Domain Name System (DNS) completes the task of matching domain names to IP (Internet Protocol) addresses. Domain names, and their corresponding IP addresses, must be unique. If more than one organization on the Internet had the same domain name, confusion would occur when the network tried to identify and communicate with the computers within those organizations. For example, if there were two separate universities, one in South Dakota (University of South Dakota) and one in California (University of San Diego), they cannot both use the domain name “”, because the Domain Name System would not know which one of the universities’ IP addresses were associated with that domain name.

There are five clear benefits to you if you choose the correct domain name and help your visitors determine whether they’re on the right website:

  1. More traffic
  2. More subscribers
  3. More backlinks and shares on social media
  4. Clear brand messaging
  5. More successful blog

So, all of this sounds great, but you are probably now sitting there wondering how you choose the correct domain name. Well, it is easier than you think because all you need to focus on is making sure that your domain name is extremely clear and easy to understand. Having a domain name is not compulsory, but without it, you will probably be the only person visiting your site by its IP address. If you are looking to make your business appear prestigious, .com is the best route to take. .com domains give the impression that your business has been around for a long time and is reputable in its nature as it appeals to a global audience. .net and .org are also top choices for internet domains.

Most companies that sell domain names offer free domain availability check, simply put the name you are interested in, in the search box, check the availability and register it. A good domain name needs to relate to the subject matter of your business, be catchy, short and easy to spell. Imagine your main webpage as if it’s your personal home address– the longer it is, the easier it is to get lost. If you are contemplating creating a virtual business, buying several domain names that correlate to your business could be a good idea because they would all point to the same webpage. Think of having one street address (your main webpage) and several ways of getting to that address (different domain names all pointing to the same page). Choosing the domain name is the hardest part, the rest is all usually taken care of by the company registering your domain name.

MI Group has an offer regarding the registration of your own domain name. You can check it out by clicking here. Contact us today! Don’t forget to follow us on Facebook and Twitter @MIGroupJamaica @MIGroupUSA @MIGroupBahamas @MyDealsToday