Is your digital presence helping or hurting your business? Many companies assume their website, social media, and email marketing are working efficiently—only to uncover missed opportunities, outdated strategies, and wasted ad spend when they dig deeper.
A digital audit is the best way to assess what’s working and what needs fixing. Let’s walk through the key areas every business should audit right now.
- SEO Audit – Are You Ranking on Google?
If you’re not on the first page of Google, you’re invisible.
- Check your site speed (Google prioritizes fast-loading websites)
- Audit your keywords – Are you ranking for the right ones?
- Ensure mobile-friendliness – Google penalizes non-mobile-friendly sites
- Fix broken links and improve meta descriptions
Quick Test: Search for your business on Google. Where do you rank? If you’re not at the top, your SEO strategy needs work.
- Social Media Audit – Are You Engaging Your Audience?
Your social media strategy is more than just posting. Ask yourself:
- Are you getting engagement (likes, comments, shares)?
- Do your visuals and messaging match your brand identity?
- Are you using the right hashtags and keywords for visibility?
- Are you tracking analytics to see what’s working?
Pro Tip: Use tools like Hootsuite, Sprout Social, and Facebook Analytics to measure success and adjust your strategy.
- Email Marketing Audit – Are Your Emails Converting?
Email marketing isn’t about sending mass emails—it’s about sending the right message to the right audience at the right time.
- Check your open rates – Are people actually reading your emails?
- Segment your audience – Are you sending personalized emails based on user behavior?
- Optimize subject lines – 47 percent of people decide to open an email based on the subject alone.
Take Action Now! If you haven’t audited your digital presence recently, you’re missing growth opportunities. MI Group can run a full audit for you and provide a customized action plan to improve your online presence.
Get a free audit today here.