Day: February 1, 2016

CRM (Customer Relationship Management) 101 – The Basics

“At the heart of a CRM strategy is the customer. In the CRM approach, all of the company’s activities are geared towards the customer. The aim is to increase customer satisfaction and thereby strengthen customer loyalty”. Smart CRM CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers’ needs …

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Web Marketing & Pay-Per-Click 101 – The Basics

“The internet is unique in that it can communicate with the user in an interactive way whilst at the same being able to elicit responses directly”. DJS Research Full service market research agency Most businesses today have developed some kind of online presence. Free templates make it simple to develop a professional looking website, and …

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