What if this post were a malicious link? Why the f*ck did you click to this post? Seriously, why? Chances are, you were attracted to the title, paradoxically, suggesting not to do something. But, here you are. We are glad you did not follow that direction but we deliberately crafted that title to attract your …
In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re looking for, and how they can help. They …
Customer Persona: What It Is and Why You Need It Read More »
Do you like fried chicken? A year ago or so, KFC -the chicken fast-food chain- was featured in almost every news outlet in the UK: they ran out of chicken for an entire weekend. A horror story for a food-chain with 900 restaurants in the country. People were mad at them, and they were the target of enormous criticism. …
Years ago, we faced something odd in a project: a customer was putting pressure on us while performing a One-Shot Hacking. The manager who hired us demanded preliminary results and made comments about how we should frame some of the findings, what to keep, and what to remove from the final report. We decided not to …
