Customer Persona: What It Is and Why You Need It

In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re looking for, and how they can help. They …

Customer Persona: What It Is and Why You Need It Read More »