The ultimate goal of marketing for any small business is to turn prospects and leads into paying customers. As with most things in life, there’s a right way and a wrong way to achieve this goal. The wrong way to go about it is throwing together a marketing strategy based on guesswork and “gut feelings,” trying to […]
Understanding the Customer’s Journey and Its Impact on Conversion Read More »
Driving awareness and demand is easier for larger companies backed by big budgets, but what about local businesses? Many small businesses moving into the digital marketing space are finding that the costs of lead generation for driving their growth are higher than expected — and higher than some articles on the Web are telling these
iOS 14.5 & The Growing Cost of Lead Generation for Local Small Businesses Read More »
What if this post were a malicious link? Why the f*ck did you click to this post? Seriously, why? Chances are, you were attracted to the title, paradoxically, suggesting not to do something. But, here you are. We are glad you did not follow that direction but we deliberately crafted that title to attract your
Do Not Read This Post Read More »
In a brick-and-mortar store, business owners know their customers. They see their faces, know where they live, see what products they pick up at the store, and what they pick up and put back on the shelf. They ask what brought them into the store, what they’re looking for, and how they can help. They
Customer Persona: What It Is and Why You Need It Read More »
Do you like fried chicken? A year ago or so, KFC -the chicken fast-food chain- was featured in almost every news outlet in the UK: they ran out of chicken for an entire weekend. A horror story for a food-chain with 900 restaurants in the country. People were mad at them, and they were the target of enormous criticism.
Years ago, we faced something odd in a project: a customer was putting pressure on us while performing a One-Shot Hacking. The manager who hired us demanded preliminary results and made comments about how we should frame some of the findings, what to keep, and what to remove from the final report. We decided not to
A Conflict of Interest? Read More »
How healthcare breakthroughs could help cybersecurity Many startups are achieving success by redefining how the economy works. Xtechs (financial, health, insurance, among others) are reducing operational costs and delivering more value to customers, by leveraging on computer science and advances in electronics. 3D printing, habit-tracking apps, cheap, precise and small measurement devices, and more, are just a few examples
HealthTech Protection Read More »
Should CEOs discuss software defects? You wake up, and probably check your smartphone immediately. Chances are you already have smart devices at home; like light bulbs, you turn on and off from the same smartphone. You often check traffic and estimated time arrivals of your commute by using an app or online service. Software aids
How some firms (especially SMBs) can go broke How often do we hear a company went bankrupt because of a hack? You’ve probably never heard about such a thing. What we usually see in newspapers is millions of dollars in losses, big corporations involved, public outrage, among others. The case of Target in 2013, for
Bankrupt by Wrong Cybersecurity Read More »
Your small business cannot survive without digital marketing Areas. Given that 81 percent of shoppers do online research before making a purchase, you don’t want to be left behind. As a small business owner, you likely have your plate full and may be overwhelmed when it comes to marketing. If you want to get started
3 Digital Marketing Areas Every Small Business Must Have Read More »
